It’s a new year and you know what that means. Time to kick-start your marketing efforts while everyone else is recovering from the holidays! How? With a few easy and economical steps:

Email Blast
Send an email blast to everyone you know – yes everyone, you never knows who knows who! The purpose? Get folks thinking about your business and how they can benefit from your services.

An effective blast is pretty easy to create. Just keep a few things in mind:

1. You must engage the reader, blogger, viewer, listener, etc.
2. Give him her something to do, a Call to Action (CTA).
3. Keep it simple and single-minded, don’t overload the message.

And how do you know it won’t go unread and immediately deleted?
You don’t. It’s a chance, but it’s a chance that doesn't cost you $2,000 in printing, shipping and postage.

You can use the blast for any number of purposes, including, but not limited to:

• Announce a sale
• Advertise a new service
• Introduce a new employee
• Provide helpful tips
  

There are a number of outstanding companies that will help you with the blast design and content. Contact the Biz Diva for recommendations

Business Cards
Take a fresh look at your business card. It could be your most effective marketing tool. When someone is madly looking through her desk to find your number make sure other helpful information is included. Some ideas:

• An offer
• A specific list of services
• A testimonial
• Add a personal note

Remember to Hand them out!
Set yourself a realistic goal; for me it’s 20 cards a week. They’re handy, relatively inexpensive and even if you don’t get immediate response, remember the more your name is out there, the better your chances for success.